Concernant les cookies et leur utilisation


Cookies are small files that websites place on your computer's hard drive the first time you visit.
Think of a cookie as an identification card that is uniquely yours. Its job is to tell the site when you return. Although it is possible to misuse them in cases where they contain personal data, cookies are not by themselves malicious.
Most websites, including Microsoft, use cookies. Cookies tell us how often you visit the pages you visit, which helps us know the information that interests you. Thus, we can give you more content that interests you and less content that does not interest you.
Cookies can help you be more efficient. Have you ever put an item in a virtual shopping cart on an online store and returned there a few days later and saw that your item is still there? This is an example of how cookies work. Cookies allow you to store preferences and user names, register products and services, and personalize pages.
But if you've never saved or left personal information on a site, then the server just knows that someone with your cookie has returned to the website. He doesn't know anything else.


During your first visit to our website, we installed cookies on your computer, tablet or mobile. These cookies may be installed by us or by service providers operating on our behalf and the information collected is only used for our benefit. Cookies allow us:

  • to optimize your navigation
  • to carry out studies and statistics about the frequentation of our site
  • to process your requests via the contact forms
You can set your computer, tablet or mobile so that it informs you each time a cookie is sent to you. You can also choose to disable all cookies. You can do this in your browser settings. If you disable cookies, you will no longer have access to many features of our website and it will not function properly.

Cookies are only kept for as long as necessary for the purpose of processing.
Accepting the information banner or continuing to browse constitutes acceptance of our cookie policy.
However, you can deactivate cookies at any time as described below.

We use the following types of cookies:
Strictly necessary cookies: platform cookie
These are cookies which are necessary for the proper functioning of our website.

Functional cookies:
These cookies allow our site to remember your choices and to offer improved, more personal features. The information collected by these cookies can be made anonymous; in addition, these cookies do not allow you to track your browsing activity on other websites.

Performance and statistical cookies
These cookies collect information about how visitors use our website. These cookies do not collect information that could identify a visitor. All information collected by these cookies is aggregated and, therefore, anonymous. We only use these cookies to make our website work better.

Google Analytics cookie
Google Analytics uses “cookies” to enable the website to analyze how users use the website. The information about your use of the website, including your IP address) generated by the cookie will be transmitted to Google, which will store it on servers located in the United States.

Google will use this information to evaluate your use of the website, to compile reports on website activity for site operators and to provide other services relating to website activity. and Internet use.

Google may also transmit this information to third parties when required by law or when these third parties process the information on Google's behalf. Google will not associate your IP address with other data held by Google. You can refuse the use of cookies by selecting the appropriate settings in your browser or on the application. Note, however, that your refusal could result in partial unavailability of the website.

By using our website by Google in the manner and for the purposes indicated above. For more information, refer to “How Google uses certain data collected when you use the sites or applications of our partners” (available at or any other link that Google can provide to you).
If you want Google Analytics to stop tracking you on all websites, visit


Protection of individuals with regard to data processing

Privacy policy - protection of Personal Data

  1. Object
  2. Who are we?
  3. What are our commitments?
  4. How do we collect your Personal Data?
  5. What is your personal data used for? (Processing purposes)
  6. Do we process all of the personal data you provide to us?
  7. What is the legal basis for the Processing of personal data?
  8. Who can access your personal data?
  9. Are your data transferred abroad?
  10. How long is your personal data kept?
  11. Are your data secure?
  12. What are your rights with regard to personal data?
  13. How to exercise your rights?
  14. Who to contact?
  15. Changes and updates
  16. Glossary


  1. Object

This policy sets out how we (' SENAGROUP ') handle the Personal Data ('personal data') that we collect and that you provide to us. It applies to all personal data concerning you collected as part of our relationships. We invite you to read this document carefully to know and understand our practices in this regard.

  1. Who are we?

SENAGROUP is one of the players in the distribution of BtoB brands in the Benelux, whose parent company is located Cour Lemaire 26, 4651 Battice.

As part of our activities, we are required to process personal data concerning you in full compliance with applicable regulations and in particular European Regulation No. 2016/679 of April 27, 2016 relating to the protection of natural persons (or 'RGPD'), as well as the amended law of 6 January 1978 relating to data processing, files and freedoms (or 'Data Protection Act').

  1. What are our commitments?

We undertake to put in place all the technical and organizational measures necessary to ensure compliance with the fundamental principles in terms of the collection and processing of personal data and in particular the principles of:

  • lawfulness, loyalty, transparency & nbsp; : personal data is processed lawfully, fairly and transparently;
  • limitation of purposes : personal data are processed for specific, explicit and legitimate purposes, and are not subsequently processed in a manner incompatible with the initial purposes;
  • proportionality of data : the personal data collected are adequate, relevant and limited to what is necessary for the purposes of the Processing
  • accuracy of data : personal data is accurate and kept up to date. All reasonable measures are taken to ensure that inaccurate or obsolete data is erased or rectified, having regard to the purposes of the Processing.
  1. How do we collect your Personal Data?

Throughout our relationship, you may be required to send us your personal data by various means:

  1. when creating your customer account;
  2. when you shop online, especially when you fill out our order forms;
  3. when you contact our after-sales service, make a complaint or more generally, when you enter into a relationship with our customer relations teams
  4. when subscribing to the newsletter or participating in marketing studies or a competition
  5. when you submit an application in the 'Join us' section;
  6. and more generally, during any other direct contact with our teams.

When you browse the websites of SENAGROUP , we may also use cookies, small text files that are saved on your device (computer, tablet or mobile). These cookies allow us to collect information and personal data for different purposes (site traffic and use statistics, adaptation of the website to your settings, third-party cookies for advertising purposes, etc.).

As part of the management of cookies, we also undertake to comply with the regulations relating to data protection. Thus, when required, Cookie Consent will be collected via the cookie banner which will appear clearly and visibly on your first visit to the company's site.

You can adjust the settings relating to cookies at any time.

  1. What is your personal data used for? (Processing purposes)

Your personal data is mainly used to organize our commercial relationship as well as possible and in particular to enable us to provide you with better quality service.

In this context, your personal data is processed for the following main purposes:

  1. Commercial relationship management:
  • The use and management of your customer account;
  • The purchase of products through our website;
  • Order tracking;
  • Management of after-sales service and complaints;
  • Management of requests for the right of access, rectification and opposition;
  • Carrying out statistical studies to find out about the use and performance of our website;
  • Carrying out marketing studies, as well as surveys and product testing;
  • The development of a personalized profile to get to know you better, to build loyalty, and thereby improve our service (Profiling);
  1. Carrying out operations to promote us to prospects (commercial prospecting):
  • Carrying out commercial solicitation operations;
  • Development of trade statistics;
  • The organization of contests and / or loyalty operations;
  • Managing people's opinions on products, services or content;
  1. Protecting our interests:
  • Fraud management,
  • Management of unpaid debts,
  • Litigation management,
  • Monitoring collection operations;
  • Managing our compliance with the various applicable legal obligations.
  1. The management of our suppliers and logistics (deliveries)
  1. Do we process all of the personal data you provide us?

In accordance with our commitments, we only collect data that we consider necessary for the performance of our activities (principle of data minimization).

However, some data is essential for processing your requests and / or orders, others allow us to get to know you better and therefore to adapt our offers to your needs. The fields of the collection forms marked with (*) must be completed. Otherwise, we will not be able to process your request or order or provide you with offers tailored to your needs.

  1. What is the legal basis for the Processing of personal data?

The Processing of your personal data is based on different legal bases determined according to the purpose of the Processing concerned. In this context, your data is necessary for us to:

  • The execution of a contractual commitment to which you are a party (eg: management of your orders, management of your delivery, etc.);
  • The pursuit of our legitimate interest as Data Controller (including developing knowledge of our customers, tailoring our offers to your needs and / or carrying out promotional activities);
  • Compliance with a legal obligation as soon as the legislation in force imposes said Processing of data.
  1. Who can access your personal data?

Only authorized people within our teams can access your personal data, depending on their business needs.

Your personal data may also be transmitted to other entities of the group, as well as to our partners ('Sub-contractors') whose service is necessary for the performance of our activities as Data Controller. For example, your personal data may be transmitted to providers providing hosting and IT maintenance services, as well as delivery activities, fraud management, etc.

In this context, we are committed to using only Sub-contractors who provide sufficient guarantees and respect our commitments in terms of the protection of personal data.

  1. Are your data transferred abroad?

In some cases, your data may also be transferred to our approved partners located outside the European Economic Area, in compliance with applicable regulations.

More generally, when your data is transferred to a Recipient located outside the European Economic Area, SENAGROUP undertakes to implement an appropriate protection mechanism, on a case by case basis, in order to guarantee the protection and security of your Personal Data according to the strictest rules and by virtue of its commitments as Data Controller. You can request and receive a copy of such guarantees at the address indicated below under the section 'How to exercise my rights?'.

  1. How long is your personal data kept?

Personal data is kept only for the period necessary to accomplish the purposes described in the section 'What is your personal data used for?'. In addition, SENAGROUP keeps your personal data in accordance with the retention periods imposed by applicable regulations in force and / or good industry practices.

These retention periods are defined according to the nature of the Processing purposes and in particular take into account the applicable legal provisions imposing a precise retention period for certain categories of data, the applicable limitation periods as well as the recommendations of the local control concerning certain categories of data processing.

By way of illustration, SENAGROUP undertakes to keep your personal data, as a customer, only for the period strictly necessary for the management of the commercial relationship, namely for a period three years from the end of the commercial relationship (with the exception of the legal obligations of the Data Controller requiring a longer retention period), for example, from a purchase, from the expiration date a warranty, the term of a service contract or the last contact from the customer.

Personal data concerning you as a non-client prospect are kept for a period of three years from their collection or from your last contact with our services (for example, a request for documentation or a click on a hyperlink contained in an email).

  1. Are your data secure?

We pay particular attention to the confidentiality and security of your personal data.

In this context, we implement appropriate technical and organizational measures to guarantee an appropriate level of security and in accordance with good industry practices. We thus meet regulatory requirements and protect the rights and data of data subjects from the design of Processing operations.

In addition, our e-Commerce platform, like the other websites of the group, benefits from reinforced security measures such as the use of robust encryption protocols, the protection of an application firewall, permanent and regular external audits. Finally, your password associated with your account is stored encrypted in our databases, making it inaccessible by anyone other than you.

  1. What are your rights with regard to personal data?

In application of the applicable data protection regulations, you can exercise your rights as a data subject at any time; and request access, rectification, erasure and portability of data concerning you, as well as exercise your rights of limitation and opposition to the Processing of such data.

In particular, you have the right to object to the Processing of your data for the purposes of commercial prospecting. Depending on your choices made when creating or modifying your account, you will indeed be likely to receive offers from our company, as well as other companies of the SENAGROUP group or partners. These choices can be changed at any time once you have authenticated your online account.

Similarly, if you no longer wish to receive our newsletter, you can click on the unsubscribe link located at the bottom of each advertising communication in electronic format.

  1. How to exercise your rights?

These rights may be exercised by contacting: SENAGROUP, SENAGROUP SPRL Cour Lemaire 26, 4651 Battice , or by e-mail at info@senagroup. be .

In this context, we ask you to accompany your request with the elements necessary for your identification (name, first name, email address) and an identity document as well as any information relating to your request.

You also have a right of appeal to the local Supervisory Authority in the event of a violation of the applicable regulations on the protection of personal data and in particular the GDPR.

  1. Who to contact?

For any further questions about this policy or the way in which SENAGROUP processes your personal data, please contact us at the following address: info@senagroup. be.

  1. Changes and updates

This privacy policy may be modified or updated, taking into account different interpretations, decisions and opinions relating to the GDPR. SENAGROUP undertakes to notify you through its website of any changes made.

  1. Glossary
  • 'Personal Data' or 'Personal Data' , any information relating to an identified or identifiable natural person (hereinafter referred to as 'data subject'); is deemed to be an 'identifiable natural person' a natural person who can be identified, directly or indirectly, in particular by reference to an identifier, such as a name, an identification number, location data, an online identifier, or to one or more specific elements specific to its physical, physiological, genetic, psychological, economic, cultural or social identity;
  • 'Processing' , any operation or any set of operations carried out or not using automated processes and applied to data or sets of Personal Data, such as the collection , the recording, organization, structuring, conservation, adaptation or modification, extraction, consultation, use, communication by transmission, distribution or any other form of provision, the reconciliation or interconnection, limitation, erasure or destruction;
  • 'Profiling' , any form of automated Processing of Personal Data consisting of using this Personal Data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict elements concerning the work performance, economic situation, health, personal preferences, interests, reliability, behavior, location or movement of that natural person;
  • 'Data Controller' , the natural or legal person, public authority, service or other body which, alone or jointly with others, determines the purposes and means of Treatment; when the purposes and means of this Processing are determined by Union law or the law of a Member State, the Data Controller may be appointed or the specific criteria applicable to his appointment may be provided for by the law of the 'Union or by the law of a Member State;
  • 'Subcontractor' , the natural or legal person, public authority, department or other body which processes Personal Data on behalf of the Data Controller;
  • 'Recipient' , the natural or legal person, public authority, service or any other body that receives communication of Personal Data, whether or not it is a third. However, the public authorities which are likely to receive communication of Personal Data as part of a particular investigative mission in accordance with Union law or the law of a Member State are not considered to be Recipients; the Processing of this data by the public authorities in question complies with the applicable data protection rules according to the purposes of the Processing;
  • 'Partner' , a natural or legal person, a public authority, a service or an organization other than the person concerned, the Data Controller, the Processor and the persons who, placed under the direct authority of the Data Controller or the Processor, are authorized to process Personal Data;
  • 'Consent' of the data subject, any free, specific, enlightened and unequivocal manifestation of will by which the data subject accepts, by a declaration or by a clear positive act, that Data of a Personal Nature concerning them are subject to Processing;
  • 'Supervisory Authority' , an independent public authority which is established by a Member State;